ROMAN. Thinly Veiled Metaphors

Roman is a direct-to-consumer vertically integrated pharmacy that addresses the most challenging men’s health issue: ED. For 30 years, brands have been skirting the real issues men face surrounding ED—privacy, and candor. So we helped Roman solve that.

The fact is, no man wants to admit to having ED, yet up to 52% of men do. So we set out to take some of the awkwardness out of the issue. And make it easier to discuss by talking about it as if a “friend” has it. Because you certainly don’t.