MINI Convertible. Always Open.
We placed neon OOH signs in the nightlife districts of U.S. cities for some cheeky fun. Va, va, va, vroom.
True to the MINI brand of bucking convention, we created a campaign that encouraged people to keep their tops down, and their minds open.
Always open.
Sun Tattoo Insert
Let’s detail our deltoids. Let’s emblazon our biceps. Let’s get “Mother” tattoos in honor of Mother Nature. Let’s wear racing numbers. Let’s burn rubber. Let’s use aloe vera. Let’s Motor.